LOG-ON E-Shop
Spearheaded the design of a modular merchandising system featuring mood-based, product-hero, and thematic collection grids to enhance brand storytelling. Additionally, designed a net-new, end-to-end customizable "Gift Hub" flow, enabling users to curate packages and add personal messages online.
Company
City Super Limited
Tools
Figma
Shopify
CMS
Roles
Web Design
Web Delevopment
Project manegement
Deliverables
Website revamp design
A/B testing result & Analytics
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Gift Hub Flow
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Curate a gift package from a selection of products.
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Personalize a gift message online.
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Securely checkout with the gift recipient's shipping details.
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Transformed a complex logistical process into a simple and delightful user experience, adding a valuable service that drives average order value and customer loyalty.
Dynamic & Thematic Merchandising
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Thematic Collection Grids: Integrated KVs to create immersive, campaign-specific shopping experiences
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Single Product Hero Grids: To highlight flagship or featured products with maximum impact.
